Manager- Business Management & Marketing

1. POSITION(S) VACANT: Manager- Business Management & Marketing , PCI India, Patna, Bihar

 

2. ORGANIZATION BACKGROUND:

 

PCI India (PCI) is a registered Indian society, which has been working in India for the past 26 years. PCI drives interventions to transform the lives of communities at scale by solving complex development problems. In the past year, PCI reached more than 1.7 crore (17 million) people in 202 districts across 15 states.

 

Vision and Mission:

 

Vision – A happy, healthy, safe and a sustainable world for all.
Mission – Rooted in community realities, PCI co create and scale sustainable solutions to complex development problems.

 

For more information about PCI, please visit https://www.pciglobal.in/

 

ABOUT THE PROJECT:

 

PCI aims to support Bihar SRLM in transforming the livelihoods of Self-Help Groups (SHGs) women across Bihar through innovations, systems strengthening, capacity building & forging partnerships within the non-farm sector. This ambitious initiative will deploy a comprehensive strategy that operates across systemic and community level to ensure sustainable and scalable economic growth. The project is centred around two key initiatives: “Didi Ki Rasoi (DKR)” and “PM Formalisation of Micro Food Processing Enterprises (PMFME) Entrepreneurs”.

 

DKR, an initiative by JEEViKA, aims to establish community-based canteens across Bihar for providing quality and hygienic food to institutions like hospitals, schools, government offices, and individual customers. Fully owned and operated by women, DKR empowers rural communities while ensuring homely, hygienic meals.

 

The PMFME scheme, launched under the Atmanirbhar Bharat Abhiyan, is a centrally sponsored initiative aimed at enhancing the competitiveness and formalization of India's unorganized food processing sector. Under this scheme JEEViKA is promoting individual micro-enterprises, SHGs, farmer producer organizations (FPOs), to set up enterprises by leveraging on the benefits the scheme provides.

 

To ensure dedicated support to the above initiatives of JEEViKA, PCI would establish a Technical Support Unit (TSU), which will play a pivotal role in supporting the DKR initiative of JEEViKA and women entrepreneurs promoted under PMFME, across Bihar. The TSU will play a central role in driving the initiative forward by providing specialized technical assistance and real-time solutions tailored to the unique challenges of the program. The TSU will actively collaborate with stakeholders at all levels, including government departments and community organizations, while placing field teams for supporting PMFME entrepreneurs and for piloting new privatized business models on food enterprises (such as cloud kitchens/ restaurants/ Dhaba’s/ food trucks etc.) to facilitate systemic uniformity in operations across Bihar. Additionally, TSU will prioritize the institutionalization of business solution tools for DKR and foster partnerships to create a robust ecosystem of support for the initiative to thrive.

 

3. JOB DESCRIPTION / RESPONSIBILITIES:

 

Reporting to the Technical Support Unit (TSU) Lead, the Manager- Business Management and Marketing (MBMM) shall be responsible for driving the growth and sustainability of JEEViKA’s food enterprise models, including the DKR initiative and envisaged private food enterprise models. This role requires a blend of strategic business acumen, marketing expertise, and a deep understanding of grassroots enterprise development. S/he will work closely with community organizations, stakeholders, and institutional partners to ensure operational excellence, financial viability, and market expansion of food enterprises under JEEViKA.

 

S/he shall be responsible for building and nurturing government partnerships for enterprise promotion. The incumbent will lead capacity-building initiatives, assist in market scoping, and identify new revenue streams to support DKR businesses. S/he will be responsible for coordination with the relevant thematic verticals of the SRLM for ensuring smooth implementation of the project. The MBMM will support in enterprise identification and development by ensuring on-ground engagement on regular basis with SHG women. S/he will be responsible for ensuring business viability for DKRs in both public procurement and privatized models.

 

Key Roles and Responsibilities:

 

(A) Project Implementation & Business Management

 

(1) Project Planning & Management
(1) Conduct needs assessments to identify challenges and opportunities for rural food business models apart from DKR;
(2) Identify and manage specialist partners that would support Women-owned food enterprises to build the required business and technical skills;
(3) Ensure efficient budgeting of the project expenditures.

 

(2) Business Development & Management

(1) Develop and implement strategic business plans for DKRs and private food enterprises to ensure long-term sustainability and profitability;

(2) Monitor and manage financial performance, including budgeting, cost optimization, and revenue generation for minimum 10 DKRs to set standards of practice;

(3) Lead in establishing at least 10 private food enterprises on different models across few blocks of Bihar;
(4) Identify and mitigate risks associated with food enterprise operations, ensuring compliance with relevant regulations and quality standards;

(5) Build operational frameworks and tools to enhance productivity and efficiency across food enterprise units across Bihar.

 

(3) Marketing Strategy Development
(1) Conduct market research to identify trends, consumer preferences, and potential opportunities for diversification and scaling within food business;

(2) Design and implement marketing plans to promote privatized food enterprise models;

(3) Identify and develop unique value propositions for women owned kitchens to penetrate urban, rural and regional markets;

(4) Develop detailed enterprise specific brand marketing strategy for DKR & PMFME supported enterprises;

(5) Develop and oversee implementation of business plans.

 

(4) Market linkages & Partnerships

(1) Assist in creating market linkages government & private players, including access to local and e-market platforms such as Swiggy & Zomato;

(2) Support in creating innovative rural supply chain model with women as business partners to DKRs;

(3) Identify new revenue streams and opportunities for rural food enterprise models.

 

(5) Capacity Building
(1) Organize workshops and training sessions for rural women on marketing, branding, and sales strategies;

(2) Provide mentorship and guidance to women-led enterprises, ensuring their active participation in decision-making processes.

 

(B) Monitoring, Reporting & Documentation

(1) Track and evaluate the impact of marketing and business development efforts on women’s income and livelihoods in respect to private food enterprises;

(2) Contribute to designing and finalising of state indicators & MIS and ensure timely reporting for DKR and private food models;

(3) Develop and submit the progress reports as and when necessary.

 

Other Responsibilities:

 

To carry out any other relevant duties as required and assigned by TSU Lead.

 

4. QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:

 

Qualifications

Applicants must have a post-graduate degree in Business Administration, Marketing and Hotel management.

 

Experience
(1) Applicants must have minimum five years of experience of working with business management, marketing, or enterprise development, preferably in the food or FMCG sector.

(2) Applicants with extensive experience of working as part of the F&B marketing, sales strategy team of leading food businesses/ companies/ franchisees will be preferred.

 

Skills and Competencies

(1) Good analytical and problem-solving skills

(2) Skills in market analysis, branding, and campaign execution.

(3) Proficiency in digital marketing tools and e-commerce platforms.

(4) Ability to design and implement innovative marketing strategies.

(5) Excellent oral and written English skills

(6) Digital literacy including word processing, database systems, and PowerPoint.

(7) Strong command of excel and budget management is a plus.

 

Values
(1) Excellence – Quality in everything no matter how small, is paramount;
(2) Respect- There is inherent value in all people for who they are and what they contribute;

(3) Collaboration – Only through collaboration can PCI address complex development problems;

(4) Boldness – Boldness requires disruptive thinking backed up by courage and conviction;

(5) Creativity – Creativity ensures dynamic responsiveness, relevance and impact;

(6) Integrity – Integrity is non-negotiable in both personal and professional domains.

 

5. COMPENSATION OFFERED:

 

The gross CTC for the position is INR 1.5 lacs per month. Please note that the offer made to the selected candidate shall be commensurate with qualifications, experience, and salary history.

 

Additional benefits provided include:
(1) A warm, inclusive and happy work environment;

(2) Performance driven reward mechanism;

(3) Best of class benefits with competitive remunerations;

(4) Health Insurance coverage for self, spouse & Children;

(5) Group Terms Life Insurance and Group Accident Insurance for Self;

(6) All other statutory benefits;

(7) Regular recognition of performance and PCI value display in work;

(8) An empowering organisation structure which values individual’s skills, competencies and potential;

(9) Opportunities to operate in cross functional role;

(10) Higher responsibilities and larger roles are merit based;

(11) Young Talent Programs for developing future leaders.

(12) Leadership roles for women is encouraged and given preference in selection and training.

 

6. LOCATION: Patna

 

7. REFERENCE: MBMM-PCI

 

8. CONTACT INFORMATION:

 

Team SAMS
Strategic Alliance Management Services P Ltd.
1/1B, Choudhary Hetram House, Bharat Nagar
New Friends Colony, New Delhi 110 025
Phone Nos.: 011- 4081 9900; 4165 3612

 

9. APPLICATION PROCESS:

 

Eligible candidates interested in the position can apply by or before April 05, 2025.

 

PCI respects the diversity of its people and follows a fair, non-discriminatory approach in terms of gender, age, nationality, race, caste, religion, community, marital status, physical challenge, and sexual orientation. It promotes diversity in the workplace and ensures a culture of zero tolerance for any form of discrimination, abuse, or harassment whether sexual, physical, or psychological. PCI provides equal opportunity in recruitment, appraisals, promotion, and career progression. Its policies are fair, objective, and non-discriminatory, and everyone is expected to adhere to them.

 

PCI is committed to prevent any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct.