Associate- Business Management & Marketing

1. POSITION(S) VACANT: Associate- Business Management & Marketing (Two vacancies), Gaya (1); Darbhanga (1), Bihar, PCI India

 

2. ORGANIZATION BACKGROUND:

 

PCI India (PCI) is a registered Indian society, which has been working in India for the past 26 years. PCI drives interventions to transform the lives of communities at scale by solving complex development problems. In the past year, PCI reached more than 1.7 crore (17 million) people in 202 districts across 15 states.

Vision and Mission:

Vision – A happy, healthy, safe and a sustainable world for all.
Mission – Rooted in community realities, PCI co create and scale sustainable solutions to complex development problems.

 

For more information about PCI, please visit https://www.pciglobal.in/
 

ABOUT THE PROJECT:

 

PCI aims to support Bihar SRLM in transforming the livelihoods of Self-Help Groups (SHGs) women across Bihar through innovations, systems strengthening, capacity building & forging partnerships within the non-farm sector. This ambitious initiative will deploy a comprehensive strategy that operates across systemic and community level to ensure sustainable and scalable economic growth. The project is centred around two key initiatives: “Didi Ki Rasoi (DKR)” and “PM Formalisation of Micro Food Processing Enterprises (PMFME) Entrepreneurs”.

 

DKR, an initiative by JEEViKA, aims to establish community-based canteens across Bihar for providing quality and hygienic food to institutions like hospitals, schools, government offices, and individual customers. Fully owned and operated by women, DKR empowers rural communities while ensuring homely, hygienic meals.

 

The PMFME scheme, launched under the Atmanirbhar Bharat Abhiyan, is a centrally sponsored initiative aimed at enhancing the competitiveness and formalization of India's unorganized food processing sector. Under this scheme JEEViKA is promoting individual micro-enterprises, SHGs, farmer producer organizations (FPOs), to set up enterprises by leveraging on the benefits the scheme provides.

 

To ensure dedicated support to the above initiatives of JEEViKA, PCI would establish a Technical Support Unit (TSU), which will play a pivotal role in supporting the DKR initiative of JEEViKA and women entrepreneurs promoted under PMFME, across Bihar. The TSU will play a central role in driving the initiative forward by providing specialized technical assistance and real-time solutions tailored to the unique challenges of the program. The TSU will actively collaborate with stakeholders at all levels, including government departments and community organizations, while placing field teams for supporting PMFME entrepreneurs and for piloting new privatized business models on food enterprises (such as cloud kitchens/ restaurants/ Dhaba’s/ food trucks etc.) to facilitate systemic uniformity in operations across Bihar. Additionally, TSU will prioritize the institutionalization of business solution tools for DKR and foster partnerships to create a robust ecosystem of support for the initiative to thrive.

 

3. JOB DESCRIPTION / RESPONSIBILITIES:

 

Reporting to the Manager-Business Management & Marketing the Associate-Business Management & Marketing (ABMM) shall be responsible for supporting the TSU in implementing JEEViKA’s food enterprise initiatives, including DKR and private food enterprise models. This role emphasizes field-level engagement, direct support to Self-Help Group (SHG) women, and the operational execution of innovative food enterprise models.

The Associates will focus on providing on-ground assistance to ensure the growth and sustainability of JEEViKA’s food enterprises. The role requires practical problem-solving, a basic understanding of marketing, and the ability to engage directly with community organizations and stakeholders. The position will be instrumental in ensuring operational efficiency, supporting financial sustainability, and driving local-level market expansion of food enterprises.

 

Key Roles and Responsibilities:
 

(A) On Ground Project Implementation

(1) Project Implementation – Planning Stage

(1) Conduct need assessment on ground to identify challenges and opportunities for rural food business models apart from DKR;

(2) Plan regular visits to enterprise sites to monitor performance and identify areas for improvement;

(3) Ensure efficient budgeting during the planning stage for operational smoothness ahead.

 

(2) Operational Support - Business Development & Management

(1) Develop business plans for DKRs and private food enterprises to ensure long-term sustainability and profitability;

(2) Monitor and manage financial performance, including budgeting, cost optimization, and revenue generation of the DKRs tagged to set standards of practice;

(3) Assist in the development and implementation of operational frameworks to enhance productivity and efficiency in food enterprises;

(4) Support SHG women in maintaining records, ensuring compliance with quality standards, and managing basic financial processes;

(5) Help in identifying potential revenue streams and ensuring business viability for DKR in public procurement and private models;

(6) Lead in establishing and operationalization of private food enterprises on different models across few blocks of Bihar;

(7) Identify and mitigate risks associated with food enterprise operations, ensuring compliance with relevant regulations and quality standards.

 

(3) Market Linkages & Partnerships

(1) Conduct market research to identify trends, consumer preferences, and potential opportunities for diversification and scaling within food business;

(2) Execute field-level marketing activities to promote food enterprises and enhance visibility in local markets;

(3) Support the creation of local supply chains and facilitate linkages with government and private sector buyers;

(4) Provide assistance in building partnerships with small vendors, institutional buyers, and local distributors;

(5) Identify new revenue streams and opportunities for rural food enterprise models.

 

(4) Capacity Building

(1) Conduct training sessions for SHG women on business management, marketing strategies, and customer service;
(2) Build the confidence and skills of women entrepreneurs to take ownership of their enterprises.

 

(B) Monitoring, Reporting & Documentation

(1) Collect and document field-level data on enterprise performance, sales, and customer feedback;

(2) Contribute to the preparation of periodic progress reports, highlighting successes, challenges, and recommendations for improvement;

(3) Develop and submit the progress reports as and when necessary.

 

Other Responsibilities:

To carry out any other relevant duties as required and assigned by TSU Lead & Manager-Business Development & Marketing.  

 

4. QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:

 

Qualifications

Applicants must have a graduate degree in Hotel Management, Business Administration, Marketing.

 

Experience
(1) Applicants must have minimum three years of experience of working in business management, marketing, or enterprise development in the food or FMCG sector.

(2) Applicants must have extensive experience of working as part of the F&B marketing, sales team of leading food businesses/ companies/ franchisees.

 

Skills and Competencies

(1) Good analytical and problem-solving skills

(2) Skills in market analysis, branding, and campaign execution.

(3) Proficiency in digital marketing tools and e-commerce platforms.

(4) Ability to design and implement innovative marketing strategies.

(5) Excellent oral and written English skills

(6) Digital literacy including word processing, database systems, and PowerPoint.

(7) Strong command of excel and budget management is a plus.

Values
(1) Excellence – Quality in everything no matter how small, is paramount;
(2) Respect- There is inherent value in all people for who they are and what they contribute;

(3) Collaboration – Only through collaboration can PCI address complex development problems;

(4) Boldness – Boldness requires disruptive thinking backed up by courage and conviction;

(5) Creativity – Creativity ensures dynamic responsiveness, relevance and impact;

(6) Integrity – Integrity is non-negotiable in both personal and professional domains.

 

5. COMPENSATION OFFERED:

The gross CTC for the position is INR 8.04 per annum. Please note that the offer made to the selected candidate shall be commensurate with qualifications, experience, and salary history.

Additional benefits provided include:
(1) A warm, inclusive and happy work environment;

(2) Performance driven reward mechanism;

(3) Best of class benefits with competitive remunerations;

(4) Health Insurance coverage for self, spouse & Children;

(5) Group Terms Life Insurance and Group Accident Insurance for Self;

(6) All other statutory benefits;

(7) Regular recognition of performance and PCI value display in work;

(8) An empowering organisation structure which values individual’s skills, competencies and potential;

(9) Opportunities to operate in cross functional role;

(10) Higher responsibilities and larger roles are merit based;

(11) Young Talent Programs for developing future leaders.

(12) Leadership roles for women is encouraged and given preference in selection and training.

6. LOCATION(s) and NUMBER Of VACANCIES: Districts of Bihar; Gaya (1); Darbhanga (1)

7. REFERENCE: ABMM-PCI

8. CONTACT INFORMATION:
 

Team SAMS
Strategic Alliance Management Services P Ltd.
1/1B, Choudhary Hetram House, Bharat Nagar
New Friends Colony, New Delhi 110 025
Phone Nos.: 011- 4081 9900; 4165 3612

 

9. APPLICATION PROCESS:

 

Eligible candidates interested in the position are requested to submit their applications by or before April 16, 2025.

 

PCI respects the diversity of its people and follows a fair, non-discriminatory approach in terms of gender, age, nationality, race, caste, religion, community, marital status, physical challenge, and sexual orientation. It promotes diversity in the workplace and ensures a culture of zero tolerance for any form of discrimination, abuse, or harassment whether sexual, physical, or psychological. PCI provides equal opportunity in recruitment, appraisals, promotion, and career progression. Its policies are fair, objective, and non-discriminatory, and everyone is expected to adhere to them.

 

PCI is committed to prevent any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct.